Our Team

We believe in a diverse range of personnel to bring creative skills, thoughts, and ideas to the table.

PRM Global Founders

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Sofia Panayiotaki

CEO / Founder

Entrepreneurship, travel and an intrinsic, inquisitive nature have always been the pillars of Sofia’s extensive career history.

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Alexandros Konstantinou

CFO / Co Founder

Alexandros manages the company’s finance department, building a solid financial infrastructure that will serve the organisation for years to come.

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Leonidas Sfyris

CTO / Co Founder

With over a decade of Development and IT expertise, Leonidas is the backbone and Chief Technical Officer at PRM Global and its sister company, NEEDaFIXER.

PRM Global Core Team

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Hannah Beeching

PR Team Lead

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Ruth Christian

PR Director

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Ama Grigore

Senior PR Account Executive

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Lily Alicabiotis

Sales Director

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Marta Lacima

Head of Content

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Catherine Sharrott

Marketing Director

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Elizabeth Burnham

Communications Director

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Helena Egan

Associate Director

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Dimitris Psycharis

Head of Sales

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James Chamberlain

Head of Content Production

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Lynsey Smith

Internal Comms Director

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George Kalyvas

Digital Marketing Manager

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Christina Lassos

Head of Events

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Antonio Costalas

Trade Executive

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Phoebe Irving

Media Relations Director

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Alaa Al Habach

Digital Marketing Specialist

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Lydia Kotori

Social Media Manager

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Galateia Kapralou

Head of Production

PRM Regional Hubs

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Elisabeth Chatzinikolaou

Head of Europe - Regional Hub

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Mimi Lee

Head of South East Asia - Regional Hub

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Candice Akerman

Head of Middle East - Regional Hub

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Valeria Rodriguez Martinez

Head of Latin America - Regional Hub

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Erin Gilchrist

Head of USA - Regional Hub

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Kenji Kitajima

Head of Asia - Regional Hub